Yih Cheng Yak

About

Where Data Meets Customer Experience

YC Yak is a seasoned marketing technology professional based in Singapore with over 15 years of experience transforming how brands connect with their customers. He currently serves as an AI Experience Architect at mavic.ai and a MarTech Solution Consultant & Trainer at SozCode, where he helps organisations co-create CX strategies and empowers teams with the skills for successful digital transformation.

As an Adjunct Lecturer at Nanyang Technological University, YC teaches Digital Marketing Transformation — bridging academic rigour with real-world application. He also teaches a ChatGPT Productivity course, helping professionals harness AI tools to work smarter and faster. He is passionate about converting hard analytical data into actionable insights that drive measurable business outcomes.

An IT graduate by training, YC began his career at a boutique interactive agency servicing Nokia before moving to a regional client role at Sony. He then spent over eight years at DDB Group Singapore handling McDonald's integrated communications, where he helped launch McDonald's social media presence and CRM programme — earning multiple industry awards. He later served as Regional Head of Consulting, Marketing Technology at ADA, leading teams across South and Southeast Asia.